These will be all of the costs associated with delivering a product to your backers after you’re funded.
Stretch goals: If you hit your funding goal, will you be creating additional stretch goal rewards ?. Crowdfunding services, team members, and other professionals: Who will help you with day-to-day operations and project management? Will you need to hire a team of experts or a company to take the reins?. #How to change email on backerkit professional
Marketing: How much will you need to set aside for your Kickstarter marketing budget? Will you be using a professional service like BackerKit Marketing to help you reach potential backers once you’ve launched? Will you be creating social media ads on your own?. 
Think about what you’ll need to promote and run your campaign.
Events and conventions: Will you be attending any industry events for product research or promotional purposes?. Public relations: Will you need to spend money to get previews or interviews featuring your product?. Pre-launch promotion: Will you be using ads to build your email list and promote your project before launching? Will you be using BackerKit Launch to message your audience and secure early pledges? Do you need to build a website or landing page?. Prototypes: Which materials, tools, or services will you be using to develop your prototype ?. Photography and video: Will you be hiring a professional photographer? Do you need any equipment?. Art: How will you create the mockups or other campaign art that you want to display?. Copywriting: Will you need to hire an experienced copywriter to write your campaign page content?. These will be the costs associated with everything that will be featured on your campaign page, as well as any pre-launch advertising and early product development. To make this process easier, try visualizing these costs in terms of what you’ll need before launching, during your campaign, and after your campaign. “The more comprehensive the list is, the more accurate your final budget will be,” Hansen says. You don’t have to assign any dollar amounts to anything at this point - this is just a list of everything you’re going to need to develop, launch, market, and deliver your project. Get started by listing out all of your anticipated expenses in a spreadsheet. Step 1: Outline what you’ll need for every phase of your campaign We spoke with Aaron Hansen, VP of Crowd Ox (which recently joined the BackerKit team ) and crowdfunding creator, to get his tips on what creators need to think about while making a budget and setting a funding goal. So let’s make sure that you’re spending that money wisely! Developing a Kickstarter project budget is one of the most important things you’ll do before you launch - doing this planning ensures you can cover all of your costs and that you are actually able to bring your project to life. But, in order to do that, you’ll have to spend some money. It's been a joy watching all these projects reach their funding goals.As a crowdfunding creator, your goal is to raise money to bring your awesome idea into the world. We remember that exact feeling of being really excited about the first dollar we raised when we ran a crowdfunding campaign, and we want to pay it forward.Īs part of our mission, we've also helped make a significant impact on a single project, nominated and voted on by our Patreon community, each month. 
While $1 doesn’t seem like a lot, we received an overwhelming amount of appreciation from thousands of creators for just believing in them. In July 2018, BackerKit launched The Creative Fund, which started out by donating $1 to every creator who launched a campaign. The sad truth is 41% of launched projects don’t reach their funding goal. But, if you’ve ever run your own campaign, you know how difficult it can be to start out. For over a decade, Kickstarter has been a place for independent creators to bring their passions to life. Creativity is an essential part of what makes the internet an amazing place.
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